It is theoretically simple. On the professional level, all you have to do is communicate with potential clients, convert them into permanent customers, and conclude deals with them. This applies to all walks of life, you can make friends, find your soulmate, plan a vacation or anything.
In this article, we will explain how to achieve anything you want by following a simple strategy, then we will go through some examples. In the end, you will be convinced that you can achieve anything by following these four steps in order:
Steps to Achieve Anything you Want
1. Establish relationships
The key to anything is relationships. If you look back on any of your past successes, you will notice that it all started with a relationship. Perhaps it was a relationship with a person, place, or even something. The idea is that you were connected to them in some way, and that special relationship was the spark of the journey that led to the ultimate success.
For example, in the case of a business opportunity, if you have been in a job for a long time and then one of your friends notices your dissatisfaction with it and your skill and recommends you for a vacant position in his company, that relationship will lead to you moving to a better job.
Relationships are the first step to progress in any endeavor. If you are thinking of moving to another city, the first step would be to form connections with the residents of the city as well as with the city itself and see how well it fits your lifestyle. Or if you are looking for a friend or a lover, the first step is to form relationships with people hoping to find that person whose personality matches yours.
Regardless of what you want from life, whether starting a business or finding a spouse, everything starts with relationships. That is the first step of the strategy, and then relationships naturally progress to the next step.
2. Attract potential clients
If you work in the field of sales, you know how important it is to attract potential clients. You also know that you get clients from your relationships with your acquaintances. So, attracting potential customers is necessary, but it cannot be done without first forming connections with people, places or things.
Let's assume that you have established enough connections, you can now start filtering these connections so that in the end you only keep people, places or things that will help you in your work.
For example, in sales, if you get to know 10 people at a conference and connect with all of them, maybe only six will reply to you or express interest in your product or service. This is the filtering process that takes place between "building connections" and "Attracting potential clients".
The same process applies when you are looking for your life partner. How did you meet your current partner? How did you meet your ex-partner? You probably used to go out a lot in your 20s and 30s, meet a lot of people you were attracted to, and slowly pick out the ones that were right for you.
you applied the same process that businessmen and women use every day to attract customers, where you establish relationships with a group of people, then you talk to all of them and select who matches you as a potential future partner.
Another example is if you are thinking of moving somewhere but are confused between two places, try living in each place for a few months and build connections with people and areas in both places.
Then, based on your experiences, attract potential clients from where you might prefer to live. The second step of any endeavor is to attract people from the connections you have established, whether it be business, social, emotional or otherwise.
3. Turning potential clients into customers
After you've established the connections and created bonds with potential clients from the aforementioned connections, it's time to turn them into customers.
Anyone who's ever tried to close a sale knows that even though clients may look great, there's no way to know their chances of becoming a customer until they are.
For example, after you go to the conference and make 10 connections, they all seem to be nice people, but only six out of the ten show interest in your product or service. After communicating with all of them again, you discover that while the six want to buy your product, two of them can't afford it, and two others are trying to bargain.
That leaves two potential clients who can turn into customers. As a result of checking all six potential clients, did you know which of them qualified or did not qualify to become a customer?
Another example, in the aforementioned example, is when your friend recommended you for a position, what if when you realized that you didn't like your current job, you applied to several job openings instead of accepting your friend's offer immediately?
Out of the 10 you applied to, five called and asked to interview you. That means you've drawn five leads out of 10 connections. Then, after doing all five interviews you realize you're only suitable for working in the culture of two of them, and so you keep filtering until you get what you want.
4. Conclude the deal
In terms of personal life, after you have chosen your life partner among many people, the only way you will succeed is if you conclude the deal; that is, the relationship will be crowned with marriage.
The steps may work only if you follow them to the end. After you have reached the last step, the step in which you achieve the goal that you wanted all this time, there is no longer room for doubting yourself, stopping or rethinking.
The problem is that we as humans have an amazing ability to think and imagine the future. The good effect of this is that we can think about whether we are making the right decision or not, But more often than not, making a firm decision in itself is the right decision.
For example, if you are confused about where to live and you know that you will have a wonderful time and an unforgettable experience wherever you choose, the negative side of choosing is actually manifested in decision-making and your fear of making incorrect decisions, similar to the experiment conducted by businessman Dan Gilbert.
He found that people who were given a painting without choosing which one they wanted, enjoyed the piece of art more than a second group of people who were allowed to change the painting if they didn't like it.
So, at the end of the plan, we have to trust that we have made the right connections, attracted enough people, and sorted out the worthy ones. When we get to the final step, we can take responsibility for the decision with complete conviction because we know we've done everything it takes to set ourselves up for success.
In conclusion
If you follow each of these four steps, you can direct yourself wherever you want. Remember: create connections, attract leads, convert them into customers, and close the deal. It's that easy, no matter what you want to achieve or what goal you're aiming for.
Just remember that the more connections you make, the greater your success will be because your chances will be greater. So, whatever you want and even if you don't know what it is yet, the first step is always to mingle with people and create as many connections as possible.
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